Tuesday 9 February 2010

Goodbye to my secret indulgence

We all know that the beloved institution that is Cadbury has been sold to America's own Kraft and with this goes many jobs as the Somerdale plant in Bristol will close by 2011.
This means that 400 jobs will be lost and all work will be transferred to Poland. This should not come as a suprise as from 2007 Cadbury explained that job loses were inevitable as they had planned for the plant to close before the takeover.
In order to reverse the closure would be a costly deal as Cadbury had already invested more than £100million into building factory facilities in Poland. Irene Rosenfeld, chairman and chief executive of Kraft Foods, said: "It became clear that it is unrealistic to reverse the closure programme, despite our original intent to do so. While this is a difficult decision, we have moved quickly to end any further uncertainty."
The Somerdale factory merged with the Cadbury Brothers in 1919.

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